Ahem. Per Forbes, a recent report by the decidedly pro-cannabis media firms Salar Media and Civilized Media pulled out five major trends in the legal cannabis industry, and a push for environmental sustainability is one of them:
"The cultivation of cannabis is leading to a greater stress on water and sustainability practices in agriculture"Huzzah! Music to the pro-weed environmentalist's ears! But then, alas, dismay: the report proceeds to conveniently ignore the systematic ecosystem destruction carried out by unregulated pot growers in northern California, choosing instead to praise the growers' firm Humboldt's Finest for its promotion of "a rain grown, sun grown cultivation technique."
Humboldt's Finest, a coalition of sustainable growers in northern California,
is leading legal weed's push for environmental sustainability.
To be clear, I'm not faulting Humboldt's Finest for doing what they do; it is laudable that a contingent of growers in the nation's most famous weed-growing region are leading a push for sustainability. But I don't think it is responsible for pro-cannabis outlets like Salar and Civilized Media to tout those positives without acknowledging that overall, cannabis farming is still unsustainable, and it will take a supreme effort by far more people than just those inside the industry to reverse course.
Reports on (and on behalf of) the legal cannabis industry need to acknowledge the ecological destruction of outlaw marijuana growing and put pressure on lawmakers (especially federal lawmakers) to develop policies that will rein it in. So far, the policy that seems most likely to achieve that is federal legalization. Prohibition may be over in California and many other parts of the West, but that doesn't mean it isn't still propping up the nationwide price for black-market marijuana. With high prices, outlaw growers are encouraged to keep up the large-scale, environmentally destructive cultivation methods that are currently wreaking ecological havoc in California.
In short, it's good to read that those observing the cannabis industry identify sustainability as a salient trend, but those who support legal weed need to keep the pressure on state and federal lawmakers to legalize and properly regulate the industry. Legal, sustainable cannabis should be the law of all the land - not just in states that are on the vanguard of the new industry. The long-term health of northern California's forests depend on it.